Digital Planet

Apr 4, 2026 · Industry Insights

Why the C‑End Is the New Marketing Pivot: Decoding the 4P+C Model

In the era of consumer sovereignty, the article argues that marketing’s fulcrum has shifted to the C‑end, presenting a 4P+C framework that links product, price, place and promotion with digital intelligence to create scenario‑driven strategies across beverages, beer and food industries.