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ad image generation

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Aug 4, 2025 · Artificial Intelligence

Introducing CAIG: CTR‑Driven Advertising Image Generation with Open‑Source Code

CAIG leverages a multimodal large language model, a novel reward model, and product‑centered preference optimization to generate ad images that maximize click‑through rate, achieving state‑of‑the‑art performance in both online and offline evaluations.

CTRReinforcement Learningad image generation

0 likes · 7 min read

Introducing CAIG: CTR‑Driven Advertising Image Generation with Open‑Source Code

JD Retail Technology

Mar 14, 2025 · Artificial Intelligence

CTR-Driven Advertising Image Generation Using Multimodal Large Language Models

The paper presents CAIG, a CTR‑driven advertising image generation pipeline that pre‑trains a multimodal LLM on e‑commerce data, trains a reward model on CTR‑labeled image pairs, and fine‑tunes generation via product‑centric preference optimization, achieving state‑of‑the‑art online and offline performance.

AICTRReinforcement Learning

0 likes · 11 min read

CTR-Driven Advertising Image Generation Using Multimodal Large Language Models