ad recommendation — 2 Technical Articles

Aug 31, 2025 · Artificial Intelligence

LFM4Ads: Full-Representation Multi-Granular Transfer Boosts Ad Recommendation

Tencent's LFM4Ads foundation model introduces a full-representation, multi-granular knowledge transfer framework that moves user, item, and cross representations to downstream tasks, dramatically improving ad recommendation metrics across dozens of business scenarios.

Knowledge Transferad recommendationfoundation model

0 likes · 10 min read

LFM4Ads: Full-Representation Multi-Granular Transfer Boosts Ad Recommendation

Tencent Advertising Technology

Jul 17, 2025 · Artificial Intelligence

LEADRE: Knowledge‑Enhanced LLMs Supercharge Display Ad Recommendations

The paper introduces LEADRE, a multi‑faceted knowledge‑enhanced large language model‑driven display advertisement recommender that tackles user interest modeling, knowledge alignment, and low‑latency deployment, achieving significant GMV gains in Tencent’s ad platforms through innovative prompt engineering, semantic alignment, and TensorRT‑accelerated inference.

Knowledge AlignmentLLMLatency Optimization

0 likes · 16 min read

LEADRE: Knowledge‑Enhanced LLMs Supercharge Display Ad Recommendations