Tencent Advertising Technology

Aug 7, 2026 · Artificial Intelligence

Generative Reinforcement Bidding for Multi-Channel Online Ads: Tencent’s GRB Framework at KDD 2026

The article presents Tencent’s GRB (Generative Reinforcement Bidding) framework, a multi‑slot online advertising solution that combines a Decision‑Transformer‑based generative model with an Offline‑to‑On‑Policy (O2P) training paradigm and an adaptive constraint‑exploration module, and demonstrates statistically significant gains over strong baselines in both offline and large‑scale online A/B tests.