Tencent Advertising Technology

Jul 17, 2026 · Artificial Intelligence

AdPilot: Fully Autonomous Advertising Delivery via Agentic Reinforcement Learning (KDD 2026)

AdPilot, the first end‑to‑end autonomous advertising agent, reformulates ad delivery as a Markov decision process and combines structured memory, LLM‑enhanced reasoning, and a GRPO‑based reinforcement‑learning engine, while the newly released AdBench benchmark evaluates its superior performance across 38 scenarios and 7,600 instances, outperforming strong baselines by up to 11.76%.