Tencent Advertising Technology

Sep 3, 2025 · Artificial Intelligence

Boosting Ads Revenue: LFM4Ads’ Full‑Representation Multi‑Granular Transfer Raises GMV 2.45%

Tencent's LFM4Ads introduces a full‑representation, multi‑granular knowledge transfer framework that moves user, item, and cross representations from a large foundation model to downstream tasks, achieving up to 2.45% platform GMV uplift across more than ten advertising scenarios.