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Tencent Advertising Technology

Dec 15, 2022 · Artificial Intelligence

AI‑Driven Element Selection for Advertising Video Creative Generation

This article explains how Tencent's advertising system leverages multimedia AI techniques—including multi‑armed bandit, pairwise learning, and DeepFM models—to automatically select optimal templates, music, and stickers for image and video assets, thereby reducing production cost, improving creative quality, and boosting ad performance.

MABadvertising AIdeepFM

0 likes · 17 min read

AI‑Driven Element Selection for Advertising Video Creative Generation

Tencent Advertising Technology

Nov 22, 2022 · Artificial Intelligence

Tencent Advertising Multimedia AI: Systems, Technologies, and Business Applications

The article presents Tencent Advertising's comprehensive multimedia AI platform—including content understanding, intelligent creation, automated review, fingerprinting, and a large multimodal model—detailing their architectures, key techniques, and the significant performance and efficiency gains achieved across the ad ecosystem.

Ad Generationadvertising AIautomated review

0 likes · 18 min read

Tencent Advertising Multimedia AI: Systems, Technologies, and Business Applications

Tencent Advertising Technology

Nov 2, 2021 · Artificial Intelligence

Tencent Advertising Multimedia AI Platform: Intelligent Creation, Fine‑grained Understanding, Similar‑Ad Retrieval, and Smart Review

This article presents Tencent's advertising multimedia AI platform, detailing its intelligent video creation engine, fine‑grained ad content understanding, large‑scale similar‑ad retrieval system, and automated ad review pipeline, while also introducing the team and current recruitment opportunities.

ad understandingadvertising AIcontent moderation

0 likes · 22 min read

Tencent Advertising Multimedia AI Platform: Intelligent Creation, Fine‑grained Understanding, Similar‑Ad Retrieval, and Smart Review