Advertising Analytics

AntData

Mar 20, 2025 · Big Data

Design and Optimization of Real‑time Data Lake Tables with Paimon and Flink for Advertising Diagnostics

This article presents a comprehensive exploration of using Apache Paimon and Flink to design lake tables that support minute‑level latency, low cost, and unified batch‑stream processing for advertising data, covering schema design, partitioning strategies, performance trade‑offs, cost analysis, and operational best practices.

Advertising AnalyticsBig DataFlink

0 likes · 34 min read

Design and Optimization of Real‑time Data Lake Tables with Paimon and Flink for Advertising Diagnostics

Alimama Tech

Dec 21, 2023 · Information Security

Alibaba Mama Secure Data Hub: Cloud Architecture and Privacy-Preserving Advertising

Alibaba Mama’s Secure Data Hub delivers a privacy‑enhanced clean‑room for advertising by combining multi‑party computation, federated learning and differential privacy with encrypted operators on a Flink engine, offering cloud‑agnostic, scalable deployment that enables cross‑domain analytics while protecting raw user data and boosting ROI.

Advertising AnalyticsData SecurityFederated Learning

0 likes · 13 min read

Alibaba Mama Secure Data Hub: Cloud Architecture and Privacy-Preserving Advertising

DataFunSummit

Mar 9, 2023 · Big Data

Building Commercial Data Products: From Infrastructure to Business Enablement

This article shares a comprehensive guide on constructing commercial data products, covering advertising data use, the three-stage data infrastructure build, content modeling, and how data-driven platforms empower business decisions across executives, managers, and analysts.

Advertising AnalyticsBig DataBusiness Intelligence

0 likes · 12 min read

Building Commercial Data Products: From Infrastructure to Business Enablement

HomeTech

Jul 20, 2022 · Big Data

Design and Implementation of a Real-Time Advertising Data Warehouse Using Flink and StarRocks

This article presents a comprehensive case study of building a real‑time advertising data warehouse at Auto Home, detailing the evaluation of streaming engines and storage solutions, the layered architecture design, implementation steps with Flink and StarRocks, monitoring practices, encountered issues, and future roadmap, demonstrating how second‑level data freshness and high accuracy were achieved.

Advertising AnalyticsBig DataFlink

0 likes · 10 min read

Design and Implementation of a Real-Time Advertising Data Warehouse Using Flink and StarRocks

Tencent Advertising Technology

Jul 13, 2021 · Fundamentals

Experiment Design in Two‑Sided Markets – Key Insights from Tencent Advertising Live Session

In a July 8 live broadcast, Tencent Advertising’s strategy algorithm team explained experimental design for two‑sided markets, covering control‑variable selection, CUPED variance reduction, Bayesian smoothing, and bias metrics, and answered participant questions with practical examples and guidance.

Advertising AnalyticsBayesian smoothingCUPED

0 likes · 4 min read

Experiment Design in Two‑Sided Markets – Key Insights from Tencent Advertising Live Session