Machine Heart

Jun 13, 2026 · Industry Insights

Meta’s AI Token War: Employees Curse Execs, Limits Imposed, Zuckerberg Admits Mistakes

Meta first encouraged employees to over‑use AI tokens in a “tokenmaxxing” competition, but as internal AI spend surged toward tens of billions of dollars the company reversed course, imposing token limits, launching monitoring tools, and seeing employee unrest that even prompted Zuckerberg to publicly acknowledge mistakes.