Digital Planet

Apr 13, 2026 · Industry Insights

Why Most FMCG Brands Fail at Preventing Channel Leakage and How to Fix It

Channel leakage is a persistent threat for FMCG distributors, driven by three common missteps—over‑reliance on post‑sale inspections, superficial one‑code labeling, and isolated anti‑leakage tools—while a two‑step digital strategy of full‑layer coding and end‑to‑end channel lock can close up to 90% of the gaps.