VMIC UED
Nov 27, 2023 · Product Management
How a Data‑Driven 9.0 Redesign Transformed the Vivo App Store Experience
This case study details the challenges, design goals, framework and information optimizations, and brand‑image overhaul that drove the 9.0 redesign of the Vivo app store, showing how scientific measurement and user‑centred design boosted attractiveness, novelty, simplicity, consistency and key business metrics.
User Experienceapp store redesigndesign metrics
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