vivo Internet User Experience Design Team — Designing for a Better Future
This article explains consumer psychology and four key effects—the IKEA effect, anchoring, ratio bias, and scarcity—detailing their concepts, origins, and practical applications in product design and marketing to boost user engagement and conversion.
This article explores design psychology and Gestalt principles, explaining why designers need psychological insight, how perception biases affect user interaction, and offering practical tips and examples to create more intuitive, consistent, and engaging visual designs.
The article explains the classic AIDA marketing framework—Attention, Interest, Desire, Action—its suitable scenarios, and step‑by‑step guidance on applying each stage in internet product design, supplemented with practical examples, tips, and an overview of funnel analysis.
This article explains the LIFT model—a six‑factor framework for landing‑page conversion optimization—detailing its components, a four‑stage workflow from problem identification to result analysis, and practical tips for applying the model to everyday design projects.
This article explains the Octalysis gamification framework, detailing its eight core motivational drives, how they map to left‑brain, right‑brain, white‑hat and black‑hat categories, and provides practical techniques for applying each drive to product design, marketing, and user experience.
An overview of the Fogg Behavior Model explains its three core elements—motivation, ability, and prompt—and demonstrates how designers can apply its principles across marketing, health, and product interfaces to boost user engagement through strategies like scarcity, social influence, and streamlined interactions.
The Hooked model, a four‑stage framework of trigger, action, variable reward, and investment, explains how product designers can cultivate habitual user behavior through external and internal triggers, motivating actions, unpredictable rewards, and increasing user investment, especially in long‑term engagement scenarios.
This article outlines the comprehensive redesign of Vivo App Store’s game page, detailing user research, pain‑point analysis, design strategy, framework adjustments, visual enhancements, and the resulting improvements in user attraction, freshness, and conversion metrics.
This comprehensive guide explains what popups are, distinguishes modal and non‑modal varieties, outlines essential design principles for titles, content, buttons, and overlays, and provides a step‑by‑step workflow for selecting and implementing the right popup type to improve user experience.
This article explains what a User Experience Map is, outlines its core components and advantages, describes ideal scenarios for its use, and provides a step‑by‑step guide—from research and data organization to visualizing personas, touchpoints, emotions, pain points, and actionable opportunities—to help product teams improve design efficiency and empathy.
