JD Retail Technology

Sep 17, 2026 · Artificial Intelligence

JD's Agentic Advertising Paradigm: AI Agents Replace Human Decisions Across Ad Chain

At JDD 2026, JD Advertising's Zhang Zehua details how AI agents are replacing human decision-makers across advertiser, consumer, and platform layers, showcasing the Jing Xiaotong autonomous advertising agent, a reasoning model boosting ROI 8.7%, and conversational shopping agents handling 70% vague queries via TTR and RIGER architectures.