Jun 17, 2026 · Industry Insights

From Shelf Operator to Scenario Operator: How Distributors Must Evolve

The article analyzes how deep‑distribution channels are being disrupted by digital B2B platforms, explains why traditional distributors must transform into scenario operators, outlines the four core functions that are eroding, and details the capabilities required to succeed in authentic consumer‑centric scenes.

B2B platformschannel managementdigital transformation

0 likes · 11 min read

From Shelf Operator to Scenario Operator: How Distributors Must Evolve

Digital Planet

May 16, 2026 · Industry Insights

Why Leading Beverage Brands Are Dropping Second‑Tier Distributors: The Shift in Channel Power

Top Chinese beverage brands such as Yuanqi Forest, Nongfu Spring and Dongpeng Special Drink are collectively eliminating second‑tier distributors, not out of cruelty but because the traditional hierarchical channel has become a cost‑inefficient bottleneck; digital tools, B2B platforms and instant‑retail pressure are forcing a move toward a flatter, data‑driven distribution model.

B2B platformsFMCGSupply Chain Efficiency

0 likes · 14 min read

Why Leading Beverage Brands Are Dropping Second‑Tier Distributors: The Shift in Channel Power