This article details Baidu's strategy of integrating interactive games, collectible cards, and video challenges into its app during the Asian Games, outlining design decisions, immersive experience phases, IP creation, and operational goals to boost user engagement and session time.
Baidu’s full‑volume push system leverages a public‑mailbox architecture that merges a single shared mailbox with users’ private mailboxes during retrieval, enabling low‑disturbance, high‑speed delivery to over 600 million monthly active users while reducing write costs, as demonstrated by three pandemic‑policy messages reaching more than 200 million users within three days.
The article details Baidu APP iOS package size reduction by identifying and removing unused images, converting resources to Asset Catalogs, and leveraging HEIC and appropriate compression, achieving a 9.75 MB saving while outlining scripts, regex extraction methods, and best‑practice recommendations.
To cut Baidu APP Android’s live‑stream startup from over three seconds to about 1.3 seconds, engineers introduced fine‑grained monitoring, switched first‑entry to a lightweight level‑1 plugin, pre‑started the player, scattered initialization tasks, prioritized first‑frame delivery, and balanced plugin pre‑download with full‑load performance.
