Digital Planet

Jun 12, 2026 · Industry Insights

How Jian Nan Chun Became the ‘Banquet King’ with Full‑Field Fan‑Based Marketing

Amid a historic downturn in China's white‑liquor market, Jian Nan Chun transformed its banquet‑centric sales by deploying a full‑field fan‑sales (全域粉销) model that links product, channel, scenario and communication forces, turning every banquet into a data‑driven relationship asset.