Digital Planet

Apr 7, 2026 · Industry Insights

Transforming Banquet Gift Promotions: Digital Solutions to Boost Liquor Brand ROI

The article analyzes the five major pain points of traditional banquet gift promotions in China’s liquor market—inefficient execution, opaque cost tracking, uncontrolled ROI, fragmented data, and wasted value—and proposes three practical digital actions—streamlined registration, full‑chain traceability, and QR‑code‑linked marketing—to improve efficiency, control expenses, and create a closed‑loop of sales and repurchase.