Digital Planet
Jun 2, 2026 · Industry Insights
Why the Shift from “Buy One Get One” to 1‑Yuan Exchange Is About Transparency, Not Cost Savings
The article examines how the classic “Buy One Get One” promotion that once drove Kangshifu’s 32% revenue surge became a cash‑flow nightmare for retailers, and how Dongpeng’s digital 1‑yuan exchange replaces hidden costs with real‑time visibility, data‑driven channel management, and instant rewards for both stores and consumers.
Beverage PromotionChannel managementConsumer Incentives
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