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iQIYI Technical Product Team
iQIYI Technical Product Team
Oct 20, 2023 · Artificial Intelligence

Evolution of Effectiveness Advertising Bidding Strategies: From Single to Adaptive Dual Bidding

The article traces the evolution of effectiveness‑advertising bidding—from simple single‑goal bids to weighted, Pareto‑optimal, and finally adaptive dual‑bidding models that integrate deep‑conversion estimators and a non‑linear control function, enabling platforms to balance shallow cost compliance with deep‑level outcomes such as retention and ROI.

ad techadvertisingbidding
0 likes · 11 min read
Evolution of Effectiveness Advertising Bidding Strategies: From Single to Adaptive Dual Bidding
Xiaohongshu Tech REDtech
Xiaohongshu Tech REDtech
Dec 15, 2022 · Artificial Intelligence

Cross‑Scene Intelligent Advertising on Xiaohongshu: Algorithms for Keyword Selection, Targeting, Budget Allocation and Multi‑Constrained Bidding

Xiaohongshu’s All‑Site Smart投 platform unifies cross‑scene advertising by using AI‑driven keyword extraction, graph‑based user modeling, OCR‑enhanced sparse‑ad handling, learning‑to‑rank targeting, dynamic budget reallocation, and a primal‑dual linear‑programming bidding engine that jointly optimizes ROI under multiple constraints.

advertisingbiddingbudget optimization
0 likes · 12 min read
Cross‑Scene Intelligent Advertising on Xiaohongshu: Algorithms for Keyword Selection, Targeting, Budget Allocation and Multi‑Constrained Bidding
DataFunTalk
DataFunTalk
Apr 24, 2021 · Artificial Intelligence

Intelligent Advertising Delivery System and Techniques: From Budget‑Constrained Bidding to Multi‑Channel Optimization

This article systematically introduces Alibaba's advertising intelligence platform, covering the evolution from basic CPM/CPC models to advanced OCPC/OCPM, budget‑constrained bidding, multi‑constraint bidding, sequence‑based long‑term value bidding, multi‑channel allocation, and the AI‑driven Smart Bidding product, highlighting algorithmic foundations, practical implementations, and performance gains.

Multi-Channeladvertisingbidding
0 likes · 32 min read
Intelligent Advertising Delivery System and Techniques: From Budget‑Constrained Bidding to Multi‑Channel Optimization
iQIYI Technical Product Team
iQIYI Technical Product Team
Nov 2, 2018 · Artificial Intelligence

Intelligent Advertising Algorithm System at iQIYI: Architecture, Smart Bidding, Inventory Allocation, and TrueView

iQIYI’s intelligent advertising algorithm system unifies smart bidding, inventory allocation, and TrueView modules—leveraging KNN, XGBoost, ARIMA, LSTM, and Wide&Deep models—to dynamically price ads, forecast and allocate inventory, and predict user‑viewed video ads, thereby enhancing advertiser efficiency, platform revenue, and user experience.

AITrueViewadvertising
0 likes · 6 min read
Intelligent Advertising Algorithm System at iQIYI: Architecture, Smart Bidding, Inventory Allocation, and TrueView