Machine Heart

Aug 4, 2026 · Artificial Intelligence

From Single-Advertiser Optimum to Platform-Wide Win‑Win: Introducing PlatformBid (KDD 2026)

The paper presents PlatformBid, the first unified‑platform auto‑bidding benchmark that evaluates both platform‑level revenue and advertiser fairness across three realistic competition settings, and introduces BidFlow, a flow‑matching based bidding algorithm that achieves state‑of‑the‑art performance both offline and in live production.