Should You Invest in Brand or Promotion? A Deep Dive into 42.7 B Yuan Sales Expenses

The 2025 Chinese liquor market spent 427.17 billion yuan on sales, a 8.34% YoY decline, revealing a shift from mass‑scale marketing to strategic brand building, efficiency gains, and internal incentives, driven by digitalization and a fragmented expense structure across leading firms.

Liquor Industrybrand investmentdigitalization

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