We-Design
Jun 6, 2022 · Product Management
Why Do People Hate Brand Redesigns? Insights and Strategies
This article examines why consumers often reject brand redesigns, analyzing cases like Smuckers, Marriott, and Slack, and identifies two key factors—visual interference and identity—while offering practical recommendations for companies to redesign successfully without provoking negative backlash.
Brand ManagementMarketing Strategybrand redesign
0 likes · 12 min read