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We-Design

Tencent WeChat Design Center, handling design and UX research for WeChat products.

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Recent Articles

Latest from We-Design

63 recent articles
We-Design
We-Design
Jul 15, 2026 · Artificial Intelligence

Why Do AI‑Generated People All Look the Same?

AI image generators produce a statistically averaged “average face” that looks attractive but lacks individuality, a phenomenon traced back to Galton’s 19th‑century composite portraits; the article explains the technical cause, psychological research, practical pros and cons, and how to steer models toward more distinctive, less uncanny results.

AI-generated facesGaltonaverage face
0 likes · 10 min read
Why Do AI‑Generated People All Look the Same?
We-Design
We-Design
Jul 6, 2026 · User Experience Design

How Designers Should Work When AI Joins Requirement Analysis

The article examines how AI can quickly decompose requirements but stresses that designers must distinguish facts from assumptions, organize judgment criteria, and make AI's analysis traceable and continuously verifiable to avoid misleading conclusions.

AIDesign ProcessHuman Interface Guidelines
0 likes · 16 min read
How Designers Should Work When AI Joins Requirement Analysis
We-Design
We-Design
Jun 25, 2026 · User Experience Design

How to Balance AI Presence Using User Intent

The article examines how to regulate AI's visibility in products by applying a tiered interaction model, defining clear boundaries, and dynamically adjusting response intensity based on user intent and confidence, illustrated with real‑world examples such as Microsoft’s Clippy and data‑dashboard scenarios.

AI InteractionJTBDProduct Design
0 likes · 8 min read
How to Balance AI Presence Using User Intent
We-Design
We-Design
Dec 11, 2025 · Fundamentals

Why Your A/B Test Results Might Mislead You—and How to Interpret Them Correctly

This article explains the core concepts of A/B testing, including significance, p‑values, minimum sample size, experiment duration, common interpretation pitfalls, and practical e‑commerce conversion tips, helping designers and product teams make data‑driven decisions without falling into statistical traps.

A/B Testingdata interpretatione-commerce conversion
0 likes · 18 min read
Why Your A/B Test Results Might Mislead You—and How to Interpret Them Correctly
We-Design
We-Design
Nov 10, 2025 · Product Management

Why We Procrastinate: 5 Psychological Triggers and Design Strategies to Beat Them

The article explains five cognitive patterns that drive procrastination, examines why they arise from evolutionary psychology, and offers concrete product‑design tactics—such as progress bars, timeboxing, social accountability, and gamified narratives—to help users overcome each trigger.

Productivitybehavioral designgamification
0 likes · 15 min read
Why We Procrastinate: 5 Psychological Triggers and Design Strategies to Beat Them
We-Design
We-Design
Oct 31, 2025 · Fundamentals

Why Effective Feedback Is the Secret to Seamless UI Interactions

This article explains why timely, clear, and appropriate feedback is essential for user interfaces, outlines a systematic process for identifying feedback nodes, classifying feedback types, and designing feedback expressions, and illustrates the approach with real‑world case studies from an AI voice‑cloning project.

Design principlesProduct DesignUI feedback
0 likes · 14 min read
Why Effective Feedback Is the Secret to Seamless UI Interactions
We-Design
We-Design
Sep 29, 2025 · Fundamentals

How Cultural Differences Shape UI/UX Design: Insights from Hofstede’s Theory

This article explores how cultural variations influence visual and interaction design, using Hofstede’s six cultural dimensions and real-world examples—from movie posters to university websites and apps—to illustrate how power distance, individualism, achievement orientation, uncertainty avoidance, long‑term orientation, and indulgence affect user experience across regions.

HofstedeUXcross-cultural
0 likes · 13 min read
How Cultural Differences Shape UI/UX Design: Insights from Hofstede’s Theory
We-Design
We-Design
Sep 19, 2025 · Fundamentals

How Thoughtful Sound Design Can Quiet Our Noisy World

This article examines the harmful effects of everyday noise pollution and argues that human‑centered sound design—using spatial reverb, natural tones, and careful auditory cues—can create calmer, more harmonious environments in both consumer products and critical settings like healthcare.

Product Designhuman factorsnoise pollution
0 likes · 7 min read
How Thoughtful Sound Design Can Quiet Our Noisy World
We-Design
We-Design
Aug 26, 2025 · Product Management

How to Design Notifications That Boost Engagement Without Causing Fatigue

This article explores how to improve notification UX by understanding their dual nature, classifying them by urgency, applying graded design principles, limiting frequency, personalizing delivery, integrating settings into onboarding, and measuring effectiveness with clear metrics to avoid user fatigue.

Product DesignUXmobile
0 likes · 13 min read
How to Design Notifications That Boost Engagement Without Causing Fatigue
We-Design
We-Design
Jan 22, 2025 · Fundamentals

Unlocking Design Creativity: Neuroscience, Tools, and Everyday Practices

This article explores how creativity works in designers' brains, outlines the 4C model, compares protocol analysis with neural‑mechanism studies, and presents practical tools and daily habits that can stimulate and sustain innovative thinking in design work.

CreativityDesign thinkingEEG
0 likes · 13 min read
Unlocking Design Creativity: Neuroscience, Tools, and Everyday Practices