VMIC UED

Jun 1, 2026 · User Experience Design

From Childish Look to Easy Companion: How We Revamped a Mini‑Game Home Page to Boost Playtime and Refresh the Brand

The article details a data‑driven redesign of a mini‑game home page that shifted focus from increasing click volume to extending user playtime, removed childish visual cues, introduced a youthful and relaxed brand language, and leveraged A/B testing and layered visual hierarchy to improve engagement and brand perception.