AI Info Trend

May 19, 2026 · Industry Insights

How Top-Performing Companies Turn Competitive Advantage into Extreme Growth

McKinsey’s new report, based on 94 countries and 1,257 executives, reveals that only a minority of firms truly understand, validate, and operationalize their competitive advantage, while top performers use granular monitoring, external data and AI to embed advantage in every growth decision, achieving far higher revenue and EBIT growth.