Digital Planet
Apr 22, 2026 · Industry Insights
Wuliangye Launches Marketing Unit, Ending Stockpiling and Focusing on C‑End Users
On April 8, 2026 Wuliangye created a ¥1 billion digital‑marketing subsidiary, signaling the liquor sector's shift from a channel‑stockpiling model to a consumer‑centric strategy, a move echoed by the T9 summit and supported by industry data, Maotai's user‑centric success, and a five‑year digital roadmap.
C‑end strategyDigital MarketingLiquor Industry
0 likes · 17 min read