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C‑end Strategy

3 articles · Page 1 of 1
Digital Planet
Digital Planet
Jun 24, 2026 · Industry Insights

Mid-Autumn Marketing Blueprint for Liquor Brands: A 3,300‑Word Action Plan

Facing a shrinking market and price pressure, liquor makers must shift from traditional B‑channel bulk incentives to a C‑end‑focused strategy that uses digital tools for precise consumer benefits, coordinated B‑channel execution, and a four‑stage timeline from July planning to October post‑event review.

B‑channel IncentivesC‑end StrategyDigital Marketing
0 likes · 12 min read
Mid-Autumn Marketing Blueprint for Liquor Brands: A 3,300‑Word Action Plan
Digital Planet
Digital Planet
Apr 22, 2026 · Industry Insights

Wuliangye Launches Marketing Unit, Ending Stockpiling and Focusing on C‑End Users

On April 8, 2026 Wuliangye created a ¥1 billion digital‑marketing subsidiary, signaling the liquor sector's shift from a channel‑stockpiling model to a consumer‑centric strategy, a move echoed by the T9 summit and supported by industry data, Maotai's user‑centric success, and a five‑year digital roadmap.

Channel ReformC‑end StrategyDigital Marketing
0 likes · 17 min read
Wuliangye Launches Marketing Unit, Ending Stockpiling and Focusing on C‑End Users
Digital Planet
Digital Planet
Mar 26, 2026 · Industry Insights

Why Marketing Must Shift from Channels to a Unified C‑End Command Center

In the digital age, marketers face fragmented channels, data silos, and scattered communication, prompting a strategic shift toward a unified C‑end command center that integrates data platforms, AI‑driven scheduling, and consistent messaging to boost efficiency and customer reach.

AI schedulingC‑end StrategyMarketing Transformation
0 likes · 11 min read
Why Marketing Must Shift from Channels to a Unified C‑End Command Center