Digital Planet

Jun 10, 2026 · Industry Insights

Avoid FMCG Marketing Pitfalls: Managing Parallel Campaigns to Protect Cost Baselines

The article explains how overlapping fast‑moving consumer goods campaigns can cause duplicate code usage and hidden costs, and it offers a three‑step framework—validation, reservation, consumption—plus four practical rules to keep each code tied to a single activity and safeguard marketing expenses.