campaign strategy

58UXD

Nov 15, 2021 · Operations

How Strategic Visual Design Boosts E‑commerce Campaign Performance

This article examines how thoughtfully crafted main visuals influence user engagement and sales in e‑commerce campaigns, presenting four case studies from the “Super Welfare Day” series that illustrate design background, strategy, visual style, implementation, and measurable results such as an 85.2% GMV lift.

campaign strategycase studydesign thinking

0 likes · 8 min read

How Strategic Visual Design Boosts E‑commerce Campaign Performance

JD Cloud Developers

Dec 7, 2020 · Product Management

How JD’s 11.11 Campaign Redefined Visual Design for Multi‑Phase User Engagement

The article details JD.com’s 11.11 promotional campaign, explaining how the shift from merchant‑focused pre‑heat to consumer‑focused peak phases drove a unified visual strategy centered on the "interconnect" motif, component consistency, color transitions, and streamlined user experience across online and offline touchpoints.

11.11 promotionbrandingcampaign strategy

0 likes · 8 min read

How JD’s 11.11 Campaign Redefined Visual Design for Multi‑Phase User Engagement