Author

Suning Design

Suning Design is the official platform of Suning UED, dedicated to promoting exchange and knowledge sharing in the user experience industry. Here you'll find valuable insights from 200+ UX designers across Suning's eight major businesses: e-commerce, logistics, finance, technology, sports, cultural and creative, real estate, and investment.

160

Articles

Likes

Views

Comments

Latest from Suning Design

100 recent articles max

Suning Design

Apr 27, 2021 · Product Management

How Customer Journey Maps and Service Blueprints Transform UX Design

This article explains how Customer Journey Maps and Service Blueprints serve as powerful visual tools for UX designers and product managers to analyze user emotions, identify pain points, and align front‑stage and back‑stage processes, illustrated with real‑world examples such as SuNing’s trade‑in program and Atour hotels.

Customer Journey MapService BlueprintUX design

0 likes · 11 min read

How Customer Journey Maps and Service Blueprints Transform UX Design

Suning Design

Apr 19, 2021 · Fundamentals

How to Make Key Information Stand Out: Proven Design Strategies

This article explores why highlighting key information matters, outlines four main goals, presents five practical design methods such as layout, contrast, radiation effect, visual guidance and prompts, and offers validation techniques like 5‑second tests, click tests, A/B testing and eye‑tracking to ensure effectiveness.

Design PrinciplesUI designUser Experience

0 likes · 12 min read

How to Make Key Information Stand Out: Proven Design Strategies

Suning Design

Mar 11, 2021 · Product Management

Unlocking User Motivation: Psychological Value Techniques for Designers

This article explores how designers can leverage psychological value principles—conversion, relational, and external value—to reshape user perception, increase perceived worth, and drive engagement, offering concrete examples, usage scenarios, and step‑by‑step methods for practical application in product design.

PsychologyUser Experiencebehavioral design

0 likes · 13 min read

Unlocking User Motivation: Psychological Value Techniques for Designers

Suning Design

Feb 26, 2021 · Fundamentals

Boost E‑commerce Promotion Page Engagement with Strategic Visual Flow Design

This article explores how applying offline store traffic‑flow concepts—such as Z‑shaped browsing paths, clear visual hierarchies, dead‑zone avoidance, and micro‑animations—can extend user dwell time and reduce visual fatigue on large‑scale e‑commerce promotion pages.

UX designe-commercelayout principles

0 likes · 9 min read

Boost E‑commerce Promotion Page Engagement with Strategic Visual Flow Design

Suning Design

Feb 8, 2021 · Product Management

Boosting Paid Membership Value: A Design‑Driven Psychological Playbook

This article examines the evolution of the Super paid membership, dissects the current paid‑membership market, reconstructs Super's value hierarchy, and outlines psychological and design strategies to enhance user perception across acquisition, activation, renewal, and organic user‑driven promotion.

Product DesignPsychologymarketing strategy

0 likes · 10 min read

Boosting Paid Membership Value: A Design‑Driven Psychological Playbook

Suning Design

Apr 9, 2020 · Fundamentals

Mastering Font Line Height in Sketch: Proven Rules for Perfect Mobile UI

This article explains how to set accurate font line heights in Sketch for mobile UI design, presenting single‑line and multi‑line formulas, practical examples, testing results, and verification steps to ensure consistent visual alignment across iOS, Android, and front‑end implementations.

SketchTypographyUI design

0 likes · 12 min read

Mastering Font Line Height in Sketch: Proven Rules for Perfect Mobile UI

Suning Design

Apr 1, 2020 · Product Management

How We Revamped the Cloud Assistant App: A B2B Product Redesign Journey

This article details the end‑to‑end redesign of the Cloud Assistant mobile app for B2B merchants, covering initial analysis, competitive benchmarking, problem identification, design execution—including framework optimization, brand refresh, and component‑based UI language—and reflections on continuous improvement.

B2B product designUI/UX redesigncase study

0 likes · 11 min read

How We Revamped the Cloud Assistant App: A B2B Product Redesign Journey

Suning Design

Mar 9, 2020 · Product Management

Master Onboarding: 7 Design Principles & 6 Patterns to Boost User Retention

This article explains what onboarding (new‑user guidance) is, why it matters for reducing friction, outlines seven core design principles, presents six reusable design patterns, and shows how advanced applications like Taobao’s Gold Coin feature apply these concepts to improve retention.

Design PrinciplesOnboardingProduct Design

0 likes · 12 min read

Master Onboarding: 7 Design Principles & 6 Patterns to Boost User Retention

Suning Design

Dec 31, 2019 · Frontend Development

How to Build Effective UI Design Standards for Consistent User Experience

This guide explains why UI design specifications are essential for product consistency, outlines the benefits for designers, developers, and newcomers, and provides a step‑by‑step process—from defining design principles and base guidelines to creating component libraries and iterating the system over time.

Design GuidelinesUI designfrontend

0 likes · 10 min read

How to Build Effective UI Design Standards for Consistent User Experience

Suning Design

Dec 18, 2019 · Product Management

Why Great UI Designs Stall and How to Make Chat Lists Work in Reality

This article examines why well‑intended design solutions often get abandoned, presents a systematic set of guidelines for chat‑list avatars and layout, and demonstrates how practical testing and iterative refinements can turn design concepts into sustainable, user‑friendly product experiences.

Design GuidelinesProduct DesignUser Experience

0 likes · 10 min read

Why Great UI Designs Stall and How to Make Chat Lists Work in Reality