Digital Planet
Oct 22, 2026 · Industry Insights
Baijiu's Rebate Shift: Paying for Opened Bottles, Not Stocked Inventory
Major Chinese baijiu brands like Luzhou Laojiao, Fenjiu, and Yanghe are shifting channel rebates from rewarding inventory stocking to rewarding actual bottle openings and consumer scans, signaling an industry-wide move from channel-stuffing to user-centric 'omnichannel fan marketing' that prioritizes real consumption data over pipeline pressure.
baijiuchannel rebatesconsumer scanning
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