Digital Planet

May 7, 2026 · Industry Insights

Wuliangye’s 2025 Financial Shock: 26.3 bn cash received, 4.9 bn of goods left unclaimed

Wuliangye’s 2025 year‑end report slashed revenue by over 50% and profit by 72%, revealing that while 263 bn yuan of payments were received, 49 bn yuan worth of finished liquor remained unclaimed by distributors, exposing the collapse of the long‑standing pay‑first‑ship‑later channel model and prompting a call for digital transformation.