Alibaba Cloud Developer

Dec 16, 2020 · Artificial Intelligence

How to Detect and Prevent Advertising Fraud with Advanced AI Techniques

This article explains the scale of online ad fraud, outlines common advertising billing models, describes how fake traffic generates revenue, defines invalid clicks, and presents a comprehensive anti‑fraud system that combines rule‑based methods, feature engineering, and AI models such as TextCNN, BiLSTM, BERT, Wide&Deep and GraphSage to identify and block fraudulent ad clicks.