Airbnb's Flexible Authentication: Server-Driven UI Cuts Code 60% and Boosts Login Success
Airbnb rebuilt its authentication system using a server-driven 'identify first, challenge later' model, reducing client code by 60%, cutting bundle size by 100KB, enabling 20+ experiments in three months, and increasing successful logins by 2.6% while cutting duplicate accounts 27% and OTP costs 11%.
