Digital Planet

Apr 16, 2026 · Industry Insights

How Dongpeng’s Digital Channel Strategy Turned a New Drink into a 3.27 Billion‑Yuan Success

Dongpeng’s 2025 report shows its "补水啦" beverage generated 32.7 billion yuan in revenue, a feat driven not by product alone but by a decade‑long digital channel infrastructure—including a five‑code system, real‑time sales tracking, one‑yuan exchange promotions, and data‑powered scenario marketing—that rivals can’t quickly replicate.