Digital Planet
Nov 10, 2026 · Industry Insights
Beyond Discounts: Building Measurable User Relationship Assets in a Shrinking Market
Analysis of SAP's six-year loyalty study shows incentive-driven loyalty falling below 40% while sincere loyalty rises. The article argues brands must shift from discounts to measurable relevance, consistency, and trust, detailing frameworks for segmenting users, tracking seven diagnostic metrics, and nurturing relationship assets that compound yearly rather than reset per campaign.
SAP loyalty studybrand trustconsumer loyalty
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