Digital Planet

Oct 22, 2026 · Industry Insights

Baijiu's Rebate Shift: Paying for Opened Bottles, Not Stocked Inventory

Major Chinese baijiu brands like Luzhou Laojiao, Fenjiu, and Yanghe are shifting channel rebates from rewarding inventory stocking to rewarding actual bottle openings and consumer scans, signaling an industry-wide move from channel-stuffing to user-centric 'omnichannel fan marketing' that prioritizes real consumption data over pipeline pressure.