Digital Planet

Apr 20, 2026 · Industry Insights

How AI Is Redefining Chinese FMCG Marketing: 36 Years of Power Shifts

The article traces 36 years of Chinese fast‑moving consumer goods marketing, revealing three major power shifts—from channel dominance in the 1990s, to consumer‑driven social media influence, and now AI‑guided decision making—while illustrating each era with real brand case studies and data.