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政采云技术
政采云技术
Jul 7, 2022 · Product Management

Guidelines for B2B Product Copywriting: From Rationale to Implementation

This article presents a four‑step framework—why the copy is needed, how to develop it, the deliverables, and implementation—to create and apply B‑segment copywriting standards that ensure consistent, effective communication for B2B products.

B2Bcopywritingdocumentation
0 likes · 4 min read
Guidelines for B2B Product Copywriting: From Rationale to Implementation
JD Retail Technology
JD Retail Technology
Nov 16, 2021 · Artificial Intelligence

Automatic Product Copywriting for E-Commerce: The APCG System and Its AI Innovations

The APCG system, awarded the AAAI 2022 Innovation Application Prize, automatically generates e‑commerce product copy using a Transformer‑Pointer network and a pretrained sequence‑to‑sequence model, incorporates quality control, employs novel pretraining tasks, and has produced millions of descriptions that boost CTR, CVR, and GMV.

AINatural Language Generationcopywriting
0 likes · 6 min read
Automatic Product Copywriting for E-Commerce: The APCG System and Its AI Innovations