Digital Planet

Jun 8, 2026 · Industry Insights

How Dongpeng's One‑Yuan Exchange System Boosted Its Ready‑to‑Drink Coffee to 14.69% Share, Overtaking Starbucks

In May 2026 Dongpeng's instant coffee brand "Dongpeng Daka" captured 14.69% of the Chinese ready‑to‑drink coffee market—just ahead of Starbucks—by leveraging a cross‑category, replicable digital channel system centered on a one‑yuan exchange program that solved traditional promotion pain points and enabled real‑time data, bC integration, and scalable growth across beverage categories.