We-Design

Sep 29, 2025 · Fundamentals

How Cultural Differences Shape UI/UX Design: Insights from Hofstede’s Theory

This article explores how cultural variations influence visual and interaction design, using Hofstede’s six cultural dimensions and real-world examples—from movie posters to university websites and apps—to illustrate how power distance, individualism, achievement orientation, uncertainty avoidance, long‑term orientation, and indulgence affect user experience across regions.