IEG Growth Platform Technology Team
Nov 22, 2022 · Artificial Intelligence
Advances in Customer Lifetime Value Prediction for Online Advertising: Missing-aware Routing Fusion Network and Cross-domain Adaptive Learning
Two Tencent IEG Growth Platform papers accepted at WSDM 2023 and AAAI 2023 introduce a feature‑missing‑aware routing‑fusion network (MarfNet) and a cross‑domain adaptive framework (CDAF) that significantly improve online advertising LTV prediction despite sparse features and labels.
AICross‑domain AdaptationLTV prediction
0 likes · 4 min read