Author

IEG Growth Platform Technology Team

Official account of Tencent IEG Growth Platform Technology Team, showcasing cutting‑edge achievements across front‑end, back‑end, client, algorithm, testing and other domains.

Articles

Likes

112

Views

Comments

Latest from IEG Growth Platform Technology Team

32 recent articles

IEG Growth Platform Technology Team

Nov 28, 2022 · Artificial Intelligence

Bidden-MarfNet: Feature Missing-aware Routing-and-Fusion Network for Customer Lifetime Value Prediction

This paper presents Bidden-MarfNet, a novel architecture that explicitly encodes feature‑missing information and dynamically re‑weights samples to address feature missingness and label sparsity in user‑level LTV prediction for advertising, demonstrating superior performance over existing methods through extensive experiments.

LTV predictionMixture of Expertsdynamic weighting

0 likes · 13 min read

Bidden-MarfNet: Feature Missing-aware Routing-and-Fusion Network for Customer Lifetime Value Prediction

IEG Growth Platform Technology Team

Nov 22, 2022 · Artificial Intelligence

Advances in Customer Lifetime Value Prediction for Online Advertising: Missing-aware Routing Fusion Network and Cross-domain Adaptive Learning

Two Tencent IEG Growth Platform papers accepted at WSDM 2023 and AAAI 2023 introduce a feature‑missing‑aware routing‑fusion network (MarfNet) and a cross‑domain adaptive framework (CDAF) that significantly improve online advertising LTV prediction despite sparse features and labels.

AICross‑domain AdaptationLTV prediction

0 likes · 4 min read

Advances in Customer Lifetime Value Prediction for Online Advertising: Missing-aware Routing Fusion Network and Cross-domain Adaptive Learning

IEG Growth Platform Technology Team

Nov 11, 2022 · Game Development

Performance Optimization of Cocos Exported WeChat Mini‑Games: Strategies, Code Adjustments, and Testing Tools

This guide details practical performance‑optimization techniques for Cocos‑based WeChat mini‑games, covering scene and prefab optimizations, asset compression, code size reduction, garbage‑collection handling, mask usage, plugin assistance, code‑level improvements, and a suite of testing tools to measure and verify the gains.

CocosWeChat Mini Gameasset management

0 likes · 15 min read

Performance Optimization of Cocos Exported WeChat Mini‑Games: Strategies, Code Adjustments, and Testing Tools

IEG Growth Platform Technology Team

Sep 15, 2022 · Mobile Development

Understanding and Implementing MVI Architecture in Android Applications

This article introduces Google's recommended MVI (Model-View-Intent) architecture for Android, compares it with MVVM, explains the benefits of unidirectional data flow, and provides practical Kotlin implementations—including LiveData state handling, single-event management, and step-by-step code examples—to guide developers in adopting MVI in mobile projects.

AndroidLiveDataMVI

0 likes · 16 min read

Understanding and Implementing MVI Architecture in Android Applications

IEG Growth Platform Technology Team

Aug 25, 2022 · Artificial Intelligence

Adversarial Adaptive Framework for Cold-Start Cross-Domain Recommendation

This article presents an adversarial adaptive framework that aligns source and target domains to address domain shift and severe data imbalance in cold-start cross-domain recommendation, demonstrating significant CTR and CVR performance gains when combined with various state‑of‑the‑art single‑domain models.

CTRCVRadversarial adaptation

0 likes · 9 min read

Adversarial Adaptive Framework for Cold-Start Cross-Domain Recommendation

IEG Growth Platform Technology Team

Aug 16, 2022 · Artificial Intelligence

Actor‑Critic Reinforcement Learning for Real‑Time Bidding in Mobile Game Advertising

The paper proposes an actor‑critic reinforcement‑learning model (ACRL) that leverages PPO and a deep structured semantic model to optimize real‑time bidding strategies for mobile game ads under CPM and budget constraints, addressing long user lifecycles and sparse conversion data while demonstrably improving ROI in both offline simulations and online A/B tests.

ROIactor-criticmobile advertising

0 likes · 16 min read

Actor‑Critic Reinforcement Learning for Real‑Time Bidding in Mobile Game Advertising

IEG Growth Platform Technology Team

Aug 10, 2022 · Mobile Development

Introduction to the Shadow Android Plugin Framework

The Shadow framework, developed by Tencent, is an open‑source Android plugin solution that reuses independent app source code, employs zero‑reflection dynamic loading, minimizes host footprint, and provides detailed module architecture, component support, Flutter integration, and isolation mechanisms for stable, dynamic plugin development.

AndroidDynamic LoadingFlutter Integration

0 likes · 9 min read

Introduction to the Shadow Android Plugin Framework

IEG Growth Platform Technology Team

Aug 10, 2022 · Artificial Intelligence

Two Tencent IEG Papers Accepted at CIKM: Actor‑Critic Reinforcement Learning for Optimal Bidding and Adversarial Adaptation for Cross‑Domain Recommendation

Tencent's IEG Growth Middle Platform team announced that two of its research papers—one presenting an actor‑critic reinforcement learning model for real‑time bidding in online display advertising and the other proposing an adversarial adaptation framework for cross‑domain recommendation—were accepted at the top‑tier CIKM conference, highlighting novel algorithms that achieve state‑of‑the‑art performance and have been deployed to serve billions of daily impressions.

adversarial adaptationadvertisingcross-domain recommendation

0 likes · 4 min read

Two Tencent IEG Papers Accepted at CIKM: Actor‑Critic Reinforcement Learning for Optimal Bidding and Adversarial Adaptation for Cross‑Domain Recommendation

IEG Growth Platform Technology Team

Jul 25, 2022 · Frontend Development

Building FFmpeg to WebAssembly: A Practical Guide for Frontend Developers

This article explains how to compile FFmpeg and its dependencies to WebAssembly using Emscripten and Docker, covering the basics of WASM, compiler toolchains, build scripts, configuration flags, and the resulting output files, providing a practical guide for front‑end developers seeking high‑performance media processing in the browser.

CompilationDockerEmscripten

0 likes · 15 min read

Building FFmpeg to WebAssembly: A Practical Guide for Frontend Developers

IEG Growth Platform Technology Team

Jul 5, 2022 · Frontend Development

Understanding HTTP Caching, Service Worker, Push and CDN Caching Strategies

This article explains the principles and practical configurations of HTTP forced and negotiated caching, Service Worker lifecycle and caching, HTTP/2 server push, and CDN caching, providing concrete header examples, code snippets, and recommendations for optimal front‑end performance.

CDNHTTP CachingPush cache

0 likes · 17 min read

Understanding HTTP Caching, Service Worker, Push and CDN Caching Strategies