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Digital Planet
Digital Planet
Apr 18, 2026 · Industry Insights

Why Traditional Marketing Fails: 8½ Essential Theories Every Marketer Must Master

The article dissects eight core marketing theories—AIDA, market segmentation, positioning, value‑transfer, customer‑behavior economics, brand equity (CBBE), integrated marketing communication, scenario marketing—and a half‑finished conflict theory, explaining their origins, practical value, limitations, and why a solid epistemology matters more than any single tool.

AIDABrand EquityCustomer Behavior
0 likes · 19 min read
Why Traditional Marketing Fails: 8½ Essential Theories Every Marketer Must Master
Alibaba Cloud Developer
Alibaba Cloud Developer
Mar 12, 2019 · Artificial Intelligence

How AI and RFID Combine to Track Customer‑Product Interactions in Retail

This article presents a comprehensive AI‑driven framework that fuses video‑based customer action detection, RFID‑based product flip detection, and bipartite graph matching to accurately determine when, where, and which customer interacts with which SKU in a retail environment, discussing algorithms, optimizations, and experimental results.

AIComputer VisionCustomer Behavior
0 likes · 22 min read
How AI and RFID Combine to Track Customer‑Product Interactions in Retail
Ctrip Technology
Ctrip Technology
Jan 23, 2015 · Big Data

Personalized Marketing in the Big Data Era: Ctrip’s Experience

At Ctrip’s TDAY event, senior VP Eric Ye explained how big‑data techniques such as cross‑screen processing, real‑time APIs, and predictive models enable personalized travel recommendations and dramatically improve call‑center efficiency, illustrating the commercial impact of data‑driven marketing.

Big DataCtripCustomer Behavior
0 likes · 3 min read
Personalized Marketing in the Big Data Era: Ctrip’s Experience