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customer behavior

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政采云技术

Sep 21, 2023 · Fundamentals

RFM Analysis: A Comprehensive Guide to Customer Segmentation and Marketing Optimization

RFM analysis is a powerful tool for understanding customer value and behavior, enabling businesses to optimize marketing strategies, improve customer satisfaction, and increase business revenue through data-driven customer segmentation.

Customer Lifecycle ManagementData AnalyticsMarketing Optimization

0 likes · 16 min read

RFM Analysis: A Comprehensive Guide to Customer Segmentation and Marketing Optimization

Ctrip Technology

Jan 23, 2015 · Big Data

Personalized Marketing in the Big Data Era: Ctrip’s Experience

At Ctrip’s TDAY event, senior VP Eric Ye explained how big‑data techniques such as cross‑screen processing, real‑time APIs, and predictive models enable personalized travel recommendations and dramatically improve call‑center efficiency, illustrating the commercial impact of data‑driven marketing.

Big DataCtripIVR

0 likes · 3 min read

Personalized Marketing in the Big Data Era: Ctrip’s Experience