Why Direct‑to‑Consumer Is the Core Engine of Modern Omni‑Channel Marketing

The article analyzes how Direct‑to‑Consumer (DTC) has become the pivotal element of the new omni‑channel “fan‑centric” model, presenting market forecasts, three strategic benefits, the failure of traditional deep‑distribution, and a practical framework for organizations to rebuild data assets, operations, and value creation around DTC.

Customer DataDTCDigital Transformation

0 likes · 16 min read

Why Direct‑to‑Consumer Is the Core Engine of Modern Omni‑Channel Marketing

Qunar Tech Salon

Aug 25, 2023 · Big Data

Customer Data Platform (CDP) at Qunar Travel: Architecture, Construction Practices, and Business Value

This article presents a comprehensive case study of Qunar Travel's Customer Data Platform (CDP), detailing its business background, operational pain points, architectural design, tag production and quality processes, real‑time labeling, crowd selection techniques, deployment safeguards, measurable business impact, and future development directions.

CDPCustomer DataQunar Travel

0 likes · 20 min read

Customer Data Platform (CDP) at Qunar Travel: Architecture, Construction Practices, and Business Value