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Tagged articles

customer lifetime value

4 articles · Page 1 of 1
Digital Planet
Digital Planet
Oct 19, 2026 · Industry Insights

Junlebao Unifies Milk Powder & Fresh Milk Users in Single Ledger

Junlebao, China's leading dairy company, is transitioning from milk powder to fresh milk while building a unified user data platform via QR codes and digital tools to track cross-category consumer behavior, but faces challenges integrating fragmented systems and aligning incentives across its vast distribution network.

JunlebaoQR code marketingcustomer lifetime value
0 likes · 22 min read
Junlebao Unifies Milk Powder & Fresh Milk Users in Single Ledger
Digital Planet
Digital Planet
May 8, 2026 · Industry Insights

Why All‑Domain Fan Sales Is the Marketing Paradigm Shift of the User‑Sovereignty Era

The article explains how the collapse of cheap traffic and rising acquisition costs have forced Chinese companies to adopt a new marketing paradigm—All‑Domain Fan Sales—that treats user relationships as quantifiable, operable assets, outlines its theoretical foundations, framework, case studies, risks, and why it is poised to spread globally.

All‑Domain Fan SalesMarketing ParadigmUser Sovereignty
0 likes · 49 min read
Why All‑Domain Fan Sales Is the Marketing Paradigm Shift of the User‑Sovereignty Era
58UXD
58UXD
Sep 19, 2022 · Product Management

How to Turn Free Promotions into Long‑Term Customer Value with the Hook Model

This article examines a "Earn Free Service, Full Refund" promotion, using the Hook model to design triggers, actions, variable rewards, and investment stages that boost new‑user conversion, increase lifetime value, and sustain user engagement through strategic behavioral psychology.

Hook modelbehavioral psychologycustomer lifetime value
0 likes · 11 min read
How to Turn Free Promotions into Long‑Term Customer Value with the Hook Model