Why All‑Domain Fan Sales Is the Marketing Paradigm Shift of the User‑Sovereignty Era

The article explains how the collapse of cheap traffic and rising acquisition costs have forced Chinese companies to adopt a new marketing paradigm—All‑Domain Fan Sales—that treats user relationships as quantifiable, operable assets, outlines its theoretical foundations, framework, case studies, risks, and why it is poised to spread globally.

All‑Domain Fan SalesCustomer Lifetime ValueDigital Marketing

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Why All‑Domain Fan Sales Is the Marketing Paradigm Shift of the User‑Sovereignty Era

Liulishuo Tech Team

Nov 23, 2022 · Product Management

Understanding and Estimating Lifetime Value (LTV) in Business: Concepts, Methods, and Applications

This article explains the concept of Lifetime Value (LTV), presents a two‑step estimation method based on purchase pathways, evaluates model accuracy with real data, and discusses practical applications such as acquisition guidance, fine‑grained operations, and product iteration decisions.

CACCustomer Lifetime ValueLTV

0 likes · 7 min read

Understanding and Estimating Lifetime Value (LTV) in Business: Concepts, Methods, and Applications

58UXD

Sep 19, 2022 · Product Management

How to Turn Free Promotions into Long‑Term Customer Value with the Hook Model

This article examines a "Earn Free Service, Full Refund" promotion, using the Hook model to design triggers, actions, variable rewards, and investment stages that boost new‑user conversion, increase lifetime value, and sustain user engagement through strategic behavioral psychology.

Customer Lifetime Valuebehavioral psychologyhook model

0 likes · 11 min read

How to Turn Free Promotions into Long‑Term Customer Value with the Hook Model