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Digital Planet
Digital Planet
Aug 20, 2026 · Industry Insights

Why One‑Yuan QR Exchange Promotions Fail to Capture User Data

Despite spending millions on QR‑code “one‑yuan exchange” campaigns, most fast‑moving consumer goods brands only verify cap authenticity and award prizes, ending up with a single boolean flag instead of a rich user profile or actionable data.

Data AnalyticsDigital MarketingFMCG
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Why One‑Yuan QR Exchange Promotions Fail to Capture User Data