BestHub
search
Sign in
Tag

CVR Prediction

1 views collected around this technical thread.

DataFunTalk
DataFunTalk
May 6, 2022 · Artificial Intelligence

Entire Space Multi‑Task Model (ESMM) for Post‑Click Conversion Rate Estimation

This article introduces the ESMM (Entire Space Multi‑Task Model) proposed by Alibaba, explaining how it tackles sample selection bias and data sparsity in post‑click conversion rate (CVR) prediction through shared embeddings and implicit pCVR learning, and provides a detailed implementation using the EasyRec framework with code examples.

CVR PredictionESMMRecommendation systems
0 likes · 11 min read
Entire Space Multi‑Task Model (ESMM) for Post‑Click Conversion Rate Estimation
Tencent Advertising Technology
Tencent Advertising Technology
May 16, 2017 · Artificial Intelligence

Differences and Similarities between Click-Through Rate (CTR) Prediction and Conversion Rate (CVR) Prediction in the Tencent Social Advertising Competition

This article compares click‑through rate (CTR) prediction and conversion rate (CVR) prediction in the context of Tencent’s social advertising competition, highlighting their shared binary‑classification nature while detailing key differences in data collection, feedback latency, product‑type bias, definition richness, and data sparsity.

CTR predictionCVR PredictionMachine Learning
0 likes · 8 min read
Differences and Similarities between Click-Through Rate (CTR) Prediction and Conversion Rate (CVR) Prediction in the Tencent Social Advertising Competition