Over 65% Data Distortion in FMCG Channels: How AI‑Driven Digitalization Can Raise Activation Efficiency by 30% in 2026
The article analyzes how tight control and outdated reporting create a data black‑box in fast‑moving consumer goods distribution, leading to over 65% data distortion, wasted promotional spend, and weekend sales pressure, and proposes a three‑layer AI‑enabled digital solution that could boost activation efficiency by up to 30% by 2026.
