Digital Planet

May 5, 2026 · Industry Insights

Why Spending Millions on One‑Code Systems Yields Millions of ‘Zombie’ Members: 3 Fatal Mistakes in Baijiu Membership Ops

The Chinese baijiu industry pours millions into digital infrastructure and amasses tens of millions of members, yet over 90% are one‑time users with less than 1% repurchase rate; the article dissects three fatal mistakes—treating red‑packet scans as promotion, ignoring channel partnership, and copying internet private‑domain logic—and outlines how lifecycle‑focused data activation, channel‑co‑benefit models, and scenario‑specific benefits can turn zombie members into active assets.