How Luzhou Laojiao’s “Digitalization 3.0” Is Redefining Liquor Channel Management
Luzhou Laojiao’s 2023‑2026 digital roadmap, highlighted by a 1.1 billion‑bottle opening milestone, shifts channel allocation from inventory‑based to opening‑rate‑based logic, dismantles the traditional “black‑box” between manufacturers and distributors, tackles price inversion, and drives precise resource penetration into county‑level markets, illustrating a data‑first transformation of the Chinese liquor industry.
